Facebook Marketing Pricing Packages

If you have a business, then it's a good idea to create a Facebook business page. You can use it to let people know about your business, products, and services. And it can help you reach millions of potential customers, as well as their 'friends'.

Try to think of your Facebook cover as your own personal billboard, a space you can advertise yourself and your creative skills in whatever way you like.

Tabs give you a way to showcase custom content alongside the default tabs (e.g. "About" and "Likes") and any ready-made apps you may have already added to your page.

Facebook optimization is one of the most integral yet undervalued online advertising solutions in today's internet-driven world. Without a goal-oriented Facebook marketing tactic, you're missing out on a massive opportunity to generate qualified leads and traffic to your website.

Through page posts, you can share company news, product announcements, tips, contests, events, stories, and more. There are a variety of different page posts available to marketers on Facebook. ... Link posts are simply posts that link out to a website off of the Facebook platform.

Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions.

Facebook groups can be very useful for digital marketers. They're a place to learn new information, network, distribute content, find deals and job opportunities, and get your questions answered.

Replying to comments on your Facebook post encourages people to comment more and start a discussion.

A call to action button is a button on a webpage, advertisement, story, or piece of content that encourages visitors to take some kind of specific action. Commonly referred to as a CTA, this button helps businesses convert their website traffic into subscribers, leads, or buyers, depending on the goal of the content.

To put it simply, hashtags are keyword phrases, spelled without spaces and marked by a pound sign (#) in front of it. Hashtags are essentially keywords used to categorize posts. They are an excellent way to: Build up your company's brand.

As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy.

Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video.

Once you set clear goals for your digital marketing campaign, you need to research your market segments. Simply put, your target segments are the groups of people you want to market your products or services to. This is one of the most important moves you need to make. Namely, many businesses decide to go with a broad, uniform approach to reach as many leads as possible.

In short, a competitor analysis allows you to assess the strengths and weaknesses of businesses that share the same target market as you. This type of analysis gives you a strategy to gather information about your competitors, but also how to use it to develop a defensive and offensive strategy.

Ads Manager is the starting point for running ads on Facebook, Instagram, the Audience Network, and Messenger. This all-in-one tool allows you to create ads as well as manage when and where ads will run. You can also track how your campaigns perform so that you can improve them over time.

When it comes to advertising on social media, it’s best to proceed with caution and with a very specific budget in mind. Never forget that spending more money doesn’t necessarily equate to greater success.

Facebook Business Manager allows you to step up, run and manage your Facebook Business Pages. ... It's the one spot you can manage all of your Facebook marketing and advertising efforts.

Campaigns in Facebook act more or less as a container or project for your upcoming marketing campaign. You can choose a single advertising objective for each campaign you create and a campaign will consist of one or more ad sets. Examples of campaign goals are driving website traffic, app installs or page likes.

A Facebook pixel helps you monitor how successful your Facebook ads are performing, where your most ideal customers come from, and helps track each one of your conversions.

Custom conversions are a way for advertisers to define a conversion event for the purpose of tracking and optimization
How you optimize impacts who sees your Facebook ad. Facebook will show your ad to people most likely to perform your desired action.

The more your brand is seen, the more likely customers are to convert in time. With Facebook ads, we can create complete digital marketing experiences that bring cold traffic into customers through retargeting at the right.

It works like this: You create a custom audience based on the people who have interacted with you. You create a lookalike audience that tells Facebook to find people similar to the people in your custom audience. You tell Facebook how similar you want these people to be to your custom audience.

A Facebook Custom Audience is a targeted advertising service that allows businesses to import user email addresses for retargeting on the social media platform. Custom Audiences are an effective way for online businesses to interact with relevant users across multiple channels.

If you create automated rules in Ads Manager, Facebook will automatically update or notify you of changes to your campaigns, ad sets, and ads, and undertake the actions you specify. They give you more control and reduce the time you have to spend manually managing your campaigns.

Facebook Analytics, which is based on people-centric tracking principles, can enrich your existing data with aggregated and anonymized data on Facebook users, revealing valuable insights .

Monitoring your brand's page insights is a good way of knowing if your marketing efforts are working or not. Page insights allow marketing teams to find out which posts your audience is interacting with most.

A catalogue is a container that holds information about all the items you want to advertise or sell on Facebook and Instagram. You can connect your catalogue to different types of ads and sales channels to promote your items, including dynamic ads, Facebook Shops and more.

Facebook Dynamic Product Ads are ads that change to show content and promotions to users who have shown interest in a specific product or service. According to Facebook: “Dynamic Ads automatically promote your inventory to people who have expressed interest on your website, in your app or elsewhere on the Internet.

Instant Experience ads are the new and improved Facebook Canvas ads, giving users full-screen highlights of your brand, products, and services. Better yet, the ads work with most formats, such as images, videos, carousels, and slideshows.

A/B testing lets you change variables, such as your ad creative, audience or placement to determine which strategy performs best and improve future campaigns.

These multi-image/video ads can be tailored to just about any objective you want to use — they're great for boosting brand awareness, selling your products, and acquiring new leads.

Traffic refers, simply, to the number of visitors that visit your website or a specific webpage. ... While tracking website metrics, Account Managers also look at things like the amount of time on a page, and how many pages a user visits. This is done to understand if that user is actually engaging with the content.

A weekly marketing report is a document that shows the performance of a marketing campaign. Often created by the marketing team in agencies, the goal of a weekly report is to communicate to decision-makers what's trending, the return on investment, and what needs to be done to improve future marketing efforts.